Wag & Willow began as a small dream fueled by love for our fur families. We’re starting by selecting cozy, trustworthy finds from partners we believe in so we can learn what you and your little companions truly enjoy.

As we grow with your support, we’ll design and curate our own line made with care, comfort, and heart. Every order helps us move closer to that dream and lets us lend a helping hand to stray animals who deserve comfort too.